Condé NastCondé Nast publishes many good quality magazines, such as Weird, Vogue, Glamour, GQ, CNTraveller, EasyLivingMagazine, BridesMagazine. Vogue and Glamour are both fashion and lifestyle magazines whereas Weird is a different magazine that includes technology, science, entertainment, politics, business and culture magazine.
Weird has the weird news, reviews, photos and videos; Weird is a ‘weird magazine’. The target audience for Weird magazine is mainly middle class technology and discovery lovers; the average age of Weird magazine is 32 which are mainly men. Most of Condé Nast publications are aimed at higher markets, such as a target audience with a higher level of income and education.
Condé Nast publishes many different magazines, and these magazine all have different target audiences however these target audiences are at a similar age range, around the mid twenty’s to the early thirties. Condé Nast publishes these different targeting magazines so it will have a wider age range, people that are in their mid twenties are mostly likely to be reading the magazines Brides and Vogue. Woman that are in their mid twenties are more likely to read these magazine because they are less likely to have started their own family maybe just finished education so they would be more involved and attracted to things such as fashion and celebrities, these are the things they are more likely to get involved in.
Each magazine Condé Nast makes have different target audiences that are all interested in fashion and lifestyle theme. Such as Vogue and Bride magazine has variety of fashion and lifestyle articles this connotes that the woman that reads these type of magazines and articles have a big interest in fashion and lifestyle they always have time to sit and read these articles. However in contrast Condé Nast Traveller magazine is a magazine that has over 250 holiday destinations and has a average age target audience of 48 this connotes that these woman and men have a lot of time to spend and has got a high income to be travelling to different places. Each magazine having different target audiences means that the revenue for Condé Nast will increase and they will make a good profit.
Condé Nast is said to be the creator of the ‘lifestyle magazine’ this is a type of magazine that will not focus just on one thing Condé Nast includes different wide range of topics that is published in most magazine. Each magazine will have a wide range of topics to create a wider audience range.
Condé Nast is has a developer of upscale lifestyle brands online which this provides enjoyable and useful services that are built upon the inheritance of the world’s most prestigious magazines. Condé Nast magazine doesn’t really have any other business interests they are mostly interested in online divisions that operate with Editorial, advertising, marketing, design, technology and production departments.
There has been interesting performance with Condé Nast, the magazine publisher of Condé Nast has seen a 268% jump in digital subscriptions sales per week on average. Single copy sales across its titles have risen 142% compared to the previous eight weeks.
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